Ink, paper,
and one highlight.
The brand is what the work is: a business getting found in a wall of text. Black on white. Hard edges. Color appears only where the finding happens.
The mark and the wordmark.
A frame and a found dot. The wordmark is the name, set heavy and tight, with "FIND" underlined in Citation Yellow on the home page only.
Two colors and a highlight.
Citation Yellow marks the moment a brand is found: a cited name, a selected line, a primary button under the cursor. It never decorates.
Text, rules, fills
Backgrounds
Alternate sections
Secondary text
The found thing. Only.
Yellow: do
- Highlight the cited brand name in an answer
- Fill a primary button on hover
- Mark the featured pricing tier
- Underline "FIND" in the hero wordmark
- Text selection and focus rings
Yellow: don't
- Use as a background for a whole section (one column at most)
- Use for body text or headings
- Add gradients, tints or transparency
- Pair with any other hue
- Use it because a page "feels empty"
Bricolage Grotesque and Space Mono.
Two self-hosted open-source faces. Bricolage Grotesque for display and body, set slightly condensed for headlines. Space Mono for labels, numbers and anything that reads like data.
RECOMMEND YOU.
Flat. Public. No surprises.
An AI engine doesn't rank ten links. It reads sources and picks a few names. That rewards clarity, structure, and being mentioned by sources it trusts.
Rules, cells, and hard shadows.
Everything sits in a 2px black box. Grids are tables: cells share borders. Elevation is a solid offset shadow, never a blur. No rounded corners, anywhere.
2px solid #000. Thin 1px only inside tables and lists.
6px 6px 0 #000 on cards, 4px on buttons. Buttons move into the shadow on press.
0. If a component needs a curve to look right, it's the wrong component.
Fast and mechanical: 120–240ms, stepped where possible. Stamps, typewriters, scan lines. Nothing eases in and out.
Short sentences. Numbers over adjectives. Say what it costs. Say what we can't promise.
None by default. Interfaces, answers, and data stand in for photos. If a photo is needed, it's black and white.